Connect with your destination.
Every traveler wants to have a unique, authentic experience at their destination. This goal calls many of us to travel in the first place: discovering the spaces and experiences that make each destination one of a kind. As people travel more and more frequently, individuals are looking to be more than a tourist. They’re looking for experiences that make them a traveler.
Travelers find it challenging to plan full-day itineraries while sourcing authentic, cultural experiences at their destination. This planning process is time-consuming and travelers lack to appropriate resources for finding these experiences.
Provide travelers with a tool for finding customized, culturally representative day itineraries and activities. Day Findr incorporates users' interests and local highlights to offer tailored travel options. By creating customized itineraries and suggestions, Day Findr saves travelers time and ensures they discover authentic experiences.
UX Researcher, UX/UI Designer, Usability Tester
80 Hours
November 22nd-December 10th, 2022
Figma, Miro, Google Suite, Zoom
Utilizing user interests to build customized, engaging itineraries. Because we all want a unique connection to our destinations.
In-app third party booking allows users to book all the necessary reservations for their itinerary and keep their reservations and tickets organized in one accessible location.
I set out to understand travelers' logistic and budgetary concerns when planning new trips, but discovered that users were more concerned with finding authentic, unique experiences at their destination.
Age: 28
Occupation: Human Resources Director
Location: Portland, Oregon
Casey is a Human Resources Director at a healthcare company. She values efficiency and is solution-oriented in her professional role. Casey also has a strong sense of adventure and enjoys learning about other cultures. She frequently travels for conferences, weddings, and concerts.
Discover authentic experiences.
Feel a sense of connection to her destination.
Easy and quick activity planning.
Keep travel costs within her budget.
Generic and touristy experiences.
Feeling responsible when planning activities with other people.
Inefficient and time consuming planning processes.
Feature identification was a process of balancing complexity with impact, unique features with available technology, and value with time constraints. These aspects were combined with user feedback to identify the main features for development.
I could input a budget and see suggested itineraries within it.
I could efficiently book a variety of small, authentic experiences.
I could get suggested itineraries based on interests.
It was easier to compile my activities and get public transit routes.
By charting this user's path, I was able to visualize their challenges and desires, resulting in solutions that enhance a seamless and unique travel experience. Some of these solutions included budget filtering, in-app third-party reservations, and scenic public transit routes.
User shares interests and motivations for travel. Product provides specialized itineraries.
User is able to filter suggested itineraries based on ideal daily budget.
Product assists user in purchasing tickets and reservations directly from third part providers. These items are organized for easy access.
Product provides scenic transit routes throughout the itinerary.
Product provides user with location based updates as they move through the itinerary.
Testing sessions were conducted with the digital wireframe version of Day Findr. The results were analyzed using a User Testing Matrix to identify common feedback themes and high-priority items for users.
Users expressed a desire to explore trips and itineraries beyond the "Plan a New Trip" user flow.
An Explore option was added to the homescreen so users could peruse selected itineraries.
When beginning a new trip, users were unsure of how to include their location, dates, and budget.
Additional language was added to the new trip screen to ensure that users understand what to expect from the planning process.
The Third Party Booking process received positive reviews. Users found it accessible and convenient.
Given this feedback, this component of the user experience was retained for future versions.
This iOS prototype implements the results of user testing sessions and adheres to the specifications of the Human Interface Guidelines. Application of iOS grids and UI patterns helped bring this design to a more finalized product.
Take a moment to have your own Day Findr experience.
